Choosing your
domain name is the single most important step in creating an online presence
for your brand. Your domain name not only establishes your brand's identity
with online consumers, it also dictates your brand's visibility among its
competitors.
Your domain name
will also have a significant impact on every aspect of your marketing campaigns
– from your search engine page ranking
to your social media influence. One way to ensure that the impact is a positive
one is to choose a keyword domain for your brand.
A keyword domain
is a URL that contains search-specific keywords. For instance, consumers who
are looking for kitchen appliances online will use that phrase when searching
for websites that sell what they need. To maximize the potential that consumers
would see their link first, a brand that specializes in such may choose www.KitchenAppliances.gdn as their
domain name.
·
It's relevant.
·
It's easy to remember.
·
It's one of the first results
consumers will see in the search engine results, based on the search phrase.
All of which
increase the likelihood that consumers will remember that brand, click on their
link and be converted from window shoppers to repeat customers.
So what are some
of the benefits of choosing a keyword domain for your brand?
Let's take a
look.
Improved
Click-Through-Rates – A website's click-through
rate (CTR) is the percentage of people who click on a website's link when given
the option. The more people who like the link, the higher the CTR. Having a
high CTR is important because that's where your conversions come from – or how
you turn those clicks into clients. Keyword domains have a big impact on a
website's CTR. In fact, a study conducted by Memorable
Domains found that websites with keyword domains had a 45% better CTR than
websites that didn't.
Search Engine
Boost – A website with an exact keyword domain
match ranks exponentially higher than websites without exact keyword domains.
The data from one study
estimates that an exact keyword domain gives a website up to a 2,000% boost
within the search engine algorithms. This is a great incentive for choosing
such a keyword domain, especially when your are trying to rank high in the
search engines on competitive search phrases.
Stronger
Marketing Campaigns – For your marketing campaigns
to be effective, people have to remember who you are, what you said and how
they can find you. Having a keyword domain makes it easy for people to remember
you so they can look you up the next time they are in the market for the product
or service you offer.