The Benefits of .GDN Domain Names

Having a strong Internet presence is imperative to staying competitive in any industry. However, due to the prevalence of cyber crimes involving trademark violations and copyright infringements, securing their online presence is one of the most difficult challenges that brand owners face.

Securing a generic TLD domain name for their brand, such as the newly released .gdn extension, is just one of many ways a brand can protect their trademarks from becoming a victim of criminal activity. Aside from the enhanced trademark security offered by a .gdn domain, there are other benefits as well:

• Closed Registrations and Increased Security – For a limited time after the August 31, 2015 launch of the .gdn extension, reservations for new .gdn domains is only available to registered trademark owners. This allows brand owners to have first choice of available .gdn extensions and a worry-free period in which to register them before they go on the market for public sale – unlike TLDs such as .com, which can be purchased by anyone at any time for any reason – even the “Bad Guys”.

• Global Platform For Improving Visibility and Reach – Securing a trademark-related .gdn extension for your brand allows you to link all of your domains together under one proprietary brand name, which improves the visibility of your brand and expands its reach among consumers.

• Improving Search Engine Rankings – .GDN extensions allow trademark owners to be as specific as they like when it comes to choosing their domain, which can greatly improve search engine rankings for sites with keyword-relevant .gdn extensions.

• Authoritative Value – Having a seamless transition for one brand across many different domain names adds value to your brand by establishing you as an authority in your industry, which greatly improves your brand's image to potential customers.

If you are considering a .gdn extension for your brand and or are ready to secure your trademark .gdn extension today, please visit GDN Registry - where you will find comprehensive information about the registration process, along with a list of additional benefits not mentioned in this article.

Lets Know More About .GDN Generic Extensions

The .gdn extension is a new generic extension that allows businesses and individuals to secure an additional domain name to represent their brands online. The .gdn extension stands for "global domain name" and is an exciting alternative for brands to expand and protect their domain portfolios. The .gdn extension is available for brands of all types - including small to large businesses and individual entities and groups as well.

Just like its non-generic TLD counterparts like .com, .net and.org - the new .gdn extension is easy to remember and works well with current brand domain extensions as well. The .gdn extension provides one more way for brands to secure their trademarks and keep them safe from would-be cyberthieves.

Early registration for the .gdn began on August 31, 2015 for registered trademark owners. This initial Sunrise registration period provides exclusive access to trademark owners to secure their .gdn extensions before they are released to the general public.

The Sunrise period ends on November 28, 2015 at which time the remaining extensions that haven't been claimed by trademark owners will be available for public registration. This leaves the door wide open for would-be cyber thieves to pounce on trademark domains and wreak havoc on unsuspecting trademarked brands whose owners fail to secure their .gdn extensions before the Sunrise period ended.

Those who register for a .gdn will be pleased to know that their registration also includes a number of free perks as well, like:

• Location based email targeting for potential clients
• Verified email database with unlimited email service
• Optional user mailbox with more than 100 professional email templates

In order to be eligible for Sunrise registration of the .gdn extensions, there are a few requirements that must be followed:

•  An SMD file issued by the Trademark Clearinghouse (TMCH) is required to prove the validity and ownership of the trademark to be registered as a .gdn extension.
•  The .gdn domain can't begin or end with a hyphen
• The .gdn domain has to be 63 characters or shorter in length

To find out more about reserving the.gdn extension for your trademark brand or to register yours before the Sunrise period ends, visit GDN Registry today.

5 Reasons Why Your Business Needs An Online Presence

Did you know that three out of every four consumers use the Internet to search for a product or service before they ever visit a brick and mortar store?

This means that, unless your brand has an online presence, you're losing out on 75% of your targeted market.

Can your brand afford to lose out on this much business?

Probably not!

If those statistics aren't convincing enough, here are six more compelling reasons your business needs an online presence.

• Round The Clock Availability – Even if your business hours are 9-5, consumers are searching for information 24 hours a day. Having a website with pertinent information about your brands helps consumers get an idea about how you are, what you do and what you have to offer before they even contact you. If they don't find the information they need about your products or services online, they will simply move on to another company – possibly one of your competitors.

• Reaching New Markets – If you own a local business, you're probably focusing your marketing efforts on reaching local customers. However, having an online presence allows you to reach markets you wouldn't otherwise have access to. Even if you don't actually sell anything online, an online presence is a great way to gain exposure for your business and grow your customer base at the same time.

• Credibility – A professionally designed website and related domain name greatly enhances your brand's credibility. They both establish you as an authority in your industry, which greatly influences consumers about whether or not your brand can be trusted.

• Brand Building – A solid online presence is an important part of any brand building strategy. The more ways that you can get your name out there – whether it's through social media or a website – the better. As more people become familiar with your brand and become customers, they begin to recommend your products and services to others. Soon, your brand is growing by leaps and bounds!

• Customer Satisfaction – Having a website allows customers to find the information they need to solve their problem or answer any questions that may arise about your products or services, which enhances their experience with your brand and increases satisfaction. Satisfied customers are repeat customers and are absolutely essential to a brand's success.

5 Advantages of a Product-Related Domain Name

With so many options available, choosing the best domain name for your online business can be frustrating. You want a domain that's cute, catchy and grabs the attention of potential clients, but you also want one that's relevant to your brand. Choosing a product-related domain name for your online business is crucial for its success and offers number advantages as well.

Benefits of Choosing a Product-Related Domain Name for your Online Business’s Success:

• Improved Search Engine Rankings – Relevancy of a website's content and domain plays an important role in how well a website performs in search engine rankings. For example, if someone searches “Car Parts Online”, a website with a product-related domain name like “BuyCarPartsOnline.com” is going to rank considerably higher on related search queries than a website selling the same product with a less-relevant domain name such as “PartsHouse.com”.

• Increased Traffic – When consumers are searching for a product or service they need, they are more likely to click on links that contain the keywords they are looking for than those with unrelated words in the URL. For instance, people who are searching for “House Painters” would be more likely to click on a link containing those words than links that only contained the business name, such as “SmithBrothersPainting.com”.

• Increased Conversion Rates – By default, the more people who visit a site, the more likely they are to become paying customers. If your domain name brings them to you, half the marketing battle is already one. The rest depends on the content contained within your site so be sure it's interesting enough to keep their attention once you've gotten it.

• Enhances Customer Loyalty – Choosing a domain name that's memorable, easy to spell and relevant to your brand increases the likelihood that new customers become repeat customers because you're easy to find. New customers will build your business, but it's the repeat customers that will keep you in business.

• Establishes Authority – Choosing a product-related domain name for your online business helps establish your brand as an authority in your niche. For example, don't try and flatter would-be clients by telling them you're the best at what you do with a domain name like “BestPlumbers.com”. That's for them to decide. Instead, claim your place in your niche by announcing what you are in an authoritative way by opting for a domain name such as “MasterPlumbers.com” instead.

So why wait? Choose an apt product-related domain name for your online business to take to new horizons of success like never before.