5 Advantages of a Product-Related Domain Name

With so many options available, choosing the best domain name for your online business can be frustrating. You want a domain that's cute, catchy and grabs the attention of potential clients, but you also want one that's relevant to your brand. Choosing a product-related domain name for your online business is crucial for its success and offers number advantages as well.

Benefits of Choosing a Product-Related Domain Name for your Online Business’s Success:

• Improved Search Engine Rankings – Relevancy of a website's content and domain plays an important role in how well a website performs in search engine rankings. For example, if someone searches “Car Parts Online”, a website with a product-related domain name like “BuyCarPartsOnline.com” is going to rank considerably higher on related search queries than a website selling the same product with a less-relevant domain name such as “PartsHouse.com”.

• Increased Traffic – When consumers are searching for a product or service they need, they are more likely to click on links that contain the keywords they are looking for than those with unrelated words in the URL. For instance, people who are searching for “House Painters” would be more likely to click on a link containing those words than links that only contained the business name, such as “SmithBrothersPainting.com”.

• Increased Conversion Rates – By default, the more people who visit a site, the more likely they are to become paying customers. If your domain name brings them to you, half the marketing battle is already one. The rest depends on the content contained within your site so be sure it's interesting enough to keep their attention once you've gotten it.

• Enhances Customer Loyalty – Choosing a domain name that's memorable, easy to spell and relevant to your brand increases the likelihood that new customers become repeat customers because you're easy to find. New customers will build your business, but it's the repeat customers that will keep you in business.

• Establishes Authority – Choosing a product-related domain name for your online business helps establish your brand as an authority in your niche. For example, don't try and flatter would-be clients by telling them you're the best at what you do with a domain name like “BestPlumbers.com”. That's for them to decide. Instead, claim your place in your niche by announcing what you are in an authoritative way by opting for a domain name such as “MasterPlumbers.com” instead.

So why wait? Choose an apt product-related domain name for your online business to take to new horizons of success like never before.