The Benefits Of Keyword Domains

Choosing your domain name is the single most important step in creating an online presence for your brand. Your domain name not only establishes your brand's identity with online consumers, it also dictates your brand's visibility among its competitors.

Your domain name will also have a significant impact on every aspect of your marketing campaigns – from  your search engine page ranking to your social media influence. One way to ensure that the impact is a positive one is to choose a keyword domain for your brand.

A keyword domain is a URL that contains search-specific keywords. For instance, consumers who are looking for kitchen appliances online will use that phrase when searching for websites that sell what they need. To maximize the potential that consumers would see their link first, a brand that specializes in such may choose www.KitchenAppliances.gdn as their domain name.

·         It's relevant.

·         It's easy to remember.

·         It's one of the first results consumers will see in the search engine results, based on the search phrase.

All of which increase the likelihood that consumers will remember that brand, click on their link and be converted from window shoppers to repeat customers.

So what are some of the benefits of choosing a keyword domain for your brand?

Let's take a look.

Improved Click-Through-Rates – A website's click-through rate (CTR) is the percentage of people who click on a website's link when given the option. The more people who like the link, the higher the CTR. Having a high CTR is important because that's where your conversions come from – or how you turn those clicks into clients. Keyword domains have a big impact on a website's CTR. In fact, a study conducted by Memorable Domains found that websites with keyword domains had a 45% better CTR than websites that didn't.

Search Engine Boost – A website with an exact keyword domain match ranks exponentially higher than websites without exact keyword domains. The data from one study estimates that an exact keyword domain gives a website up to a 2,000% boost within the search engine algorithms. This is a great incentive for choosing such a keyword domain, especially when your are trying to rank high in the search engines on competitive search phrases.

Stronger Marketing Campaigns – For your marketing campaigns to be effective, people have to remember who you are, what you said and how they can find you. Having a keyword domain makes it easy for people to remember you so they can look you up the next time they are in the market for the product or service you offer.

  

Increased ROI – Keyword domains can be expensive, especially if you want one that contains competitive keywords or phrases that many other people are also wanting to purchase. However, that should not deter you from making that purchase. Consider it an investment in your business – one that's going to pay for itself time and time again through the new business it brings your way.