Why You Need Multiple Domain Names for Your Brand?

Choosing the right domain name for your brand is a tricky process. You want one that perfectly describes your company and is catchy – but is simple enough for people to remember.

Think about it.

How many times have you tried to remember a URL to a website? You know the brand name, but you just couldn't recall whether the domain extension was .com, .net, .gdn or .org?

Consider how much easier it would have been if multiple domain extensions would have taken you to the site you were looking for.

That's what consumers are saying about your brand, too!

They want to find you.

They're trying to find you.

They just need a little help.

Of course, the easier it is to find your brand, the more likely people will find your brand. However, that's not the only benefit of registering multiple domain names for your brand. Here are a few others:

• Own your niche – If you're selling a very specific product and are using a product-related domain name, registering multiple extensions allows you to own your niche, squashing the competition. For example, if you're selling helium balloons and your domain name is heliumballons.com – that's pretty direct and easy to find. But registering additional domains like heliumballons.net, heliumballons.biz or heliumballons.gdn in addition to your main domain will ensure that, no matter which domain extension consumers search for helium balloons, they are going to end up on your website.

• Deter cybercrime – Cybercrimes like typosquatting, rogue sites and counterfeit goods cost businesses millions of dollars each year in lost revenue. Registering multiple domains for your brand keeps cyber thieves from registering your brand name and deceiving unsuspecting consumers.

• Improve search engine rankings – Three out of four consumers begin their search for a product or service online. Most of them will click the first few links that appear in the search engine results. The rest never make it past the first page of results before visiting a site to make their purchase. Having multiple domains for your website improves search engine rankings by making your site more visible to the site crawlers. Having a domain name is directly related to your product, like with heliumballoons.com as mentioned above, also helps with search engine rankings through specific keywords that are exclusive to your brand.

Of course, small to medium sized business owners may think it's silly to register multiple domain names for their website – especially if they don't actually sell products online. The truth is businesses of any size can benefit from multiple domains, whether they have an online storefront or not.

Your competition knows this – but did you?