Having a strong Internet presence is imperative to staying
competitive in any industry. However, due to the prevalence of cyber crimes
involving trademark violations and copyright infringements, securing their
online presence is one of the most difficult challenges that brand owners face.
Securing a generic TLD domain name for their brand, such as the
newly released .gdn extension, is just one of many ways a brand can protect
their trademarks from becoming a victim of criminal activity. Aside from the
enhanced trademark security offered by a .gdn domain, there are other benefits
as well:
- Closed Registrations and Increased Security – For a limited time after the August 31, 2015 launch of the .gdn extension, reservations for new .gdn domains is only available to registered trademark owners. This allows brand owners to have first choice of available .gdn extensions and a worry-free period in which to register them before they go on the market for public sale – unlike TLDs such as .com, which can be purchased by anyone at any time for any reason – even the “Bad Guys”.
- Global Platform For Improving Visibility and Reach – Securing a trademark-related .gdn extension for your brand allows you to link all of your domains together under one proprietary brand name, which improves the visibility of your brand and expands its reach among consumers.
- Improving Search Engine Rankings – .GDN extensions allow trademark owners to be as specific as they like when it comes to choosing their domain, which can greatly improve search engine rankings for sites with keyword-relevant .gdn extensions.
- Authoritative Value – Having a seamless transition for one brand across many different domain names adds value to your brand by establishing you as an authority in your industry, which greatly improves your brand's image to potential customers.
No comments:
Post a Comment