5 Reasons Why Your Business Needs An Online Presence

Did you know that three out of every four consumers use the Internet to search for a product or service before they ever visit a brick and mortar store?

This means that, unless your brand has an online presence, you're losing out on 75% of your targeted market.

Can your brand afford to lose out on this much business?

Probably not!

If those statistics aren't convincing enough, here are six more compelling reasons your business needs an online presence.

• Round The Clock Availability – Even if your business hours are 9-5, consumers are searching for information 24 hours a day. Having a website with pertinent information about your brands helps consumers get an idea about how you are, what you do and what you have to offer before they even contact you. If they don't find the information they need about your products or services online, they will simply move on to another company – possibly one of your competitors.

• Reaching New Markets – If you own a local business, you're probably focusing your marketing efforts on reaching local customers. However, having an online presence allows you to reach markets you wouldn't otherwise have access to. Even if you don't actually sell anything online, an online presence is a great way to gain exposure for your business and grow your customer base at the same time.

• Credibility – A professionally designed website and related domain name greatly enhances your brand's credibility. They both establish you as an authority in your industry, which greatly influences consumers about whether or not your brand can be trusted.

• Brand Building – A solid online presence is an important part of any brand building strategy. The more ways that you can get your name out there – whether it's through social media or a website – the better. As more people become familiar with your brand and become customers, they begin to recommend your products and services to others. Soon, your brand is growing by leaps and bounds!

• Customer Satisfaction – Having a website allows customers to find the information they need to solve their problem or answer any questions that may arise about your products or services, which enhances their experience with your brand and increases satisfaction. Satisfied customers are repeat customers and are absolutely essential to a brand's success.