So you have
decided to take the plunge and bring your business online by creating a
website.
Perhaps you will
only be using the site for purely informational purposes – or maybe you are
planning to create an online storefront.
Whatever the
case, you need a domain name for your business and you want to be sure that it
is a brandable one.
What is a
brandable domain?
A brandable
domain is a vanity url or web address that is synonymous with your company's
image or brand. It may contain keywords or it may be something totally
unrelated to the brand, but memorable just the same.
For example,
someone who sells things for children may choose StuffForKids.gdn for their
domain name. It tells people what your business is about and it is easy for
them to remember, which makes it easier for them to find you.
Alternately, it
may just be a single word company name that stands out in people's minds – even
if it has nothing to do with what your company is about, such as Yahoo!, Google
or Expedia.
So, how do you
choose a brandable domain for your business?
Regardless of
whether you plan to go the keyword route or the single word logo, the process
for choosing a brandable domain name is pretty much the same.
Pick your
approach. –
Before you can choose a brandable domain name, you need to decide which
approach to take in regards to bringing in traffic. If you want most of your
traffic to come from search engines, opt for the keyword route. However, if you
want your traffic to come from organic searches just because people remember
your name and URL, go for the single word option.
Are you
staying local or going global? - If you intent to
target a specific geographic market with your brand, you should incorporate
that into the domain name you choose. For instance, www.TexasGolf.gdn is an example of a
location-targeted brandable domain name. However, if you plan to serve the
global market and want to attract global business, leave out the location bit
when deciding on your domain name, as it isn't necessary and would have the
opposite effect with search engines.
Strive for
simplicity. – You want people to be able to find
you when they are in the market to buy what you are selling. So keep that in
mind when choosing your domain name. No one is going to remember a domain name
that is long, creatively spelled, irrelevant, boring or just plain hard to
remember. Consumers want simplicity. Give it to them by keeping your domain
name short, simple, to the point – but memorable!
Play with
your words. – If you are looking for a single word
domain name for your brand, chances are you will be disappointed. Those tend to
sell as quickly as they become available so you may not find the exact match
you are looking for. That is when you have to become creative. Blend two or
three words together to create a new word, shorten lengthy ones or use simple
acronyms and abbreviations instead.
can anybody suggest me a unique brand name?
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